Wednesday, November 23, 2011

Thanksgiving 2011 Newsletter

The leaves have turned gold and red; the cold air rustles through the trees bringing hints of winter to come. Thanksgiving is just around the corner; how did the year go by so fast? It’s hard to believe, but the last Gearhead Records newsletter went out in April, as spring was just unfolding.

The economy has taken a toll on many businesses, but thankfully, Gearhead Records is still alive and kicking. No new records or shirts this year; instead we’ve focused on working with what we have, looking for new ways to get the word out on all the great music and products available. It’s been fun going through the catalog; in the rush to create more more more, the cool stuff that came earlier tends to get overlooked or forgotten.

Mostly I’ve just dug into learning about all the technology available and how to use it to promote Gearhead. Honestly, I’m old school. I still write letters. I like to try on my clothes before I buy them. I like shopping in little local shops. Download a track to my Iphone? Can’t: don’t have one! Don’t get me wrong; I like technology. I love how easy it is to connect with customers now compared to B.T. (before technology!). But I am not one of those people that enjoy spending hours on the computer. I search for what I need and get off.

It’s always been important to me to connect with my customers and create a feeling of community, so I am getting better about sharing pictures and remembering to tweet about cool stuff like a movie using one of our songs in their sound track, or Vans BMX picking a track for an online commercial. So read on and feel free to join our online community!

Facebook Fan Page, Twitter and Blog
Hopefully you’re all enjoying my clumsy efforts to connect using Facebook, Twitter, and the Blog. The Gearhead Records Facebook fan page is slowly but surely getting updated with pictures, status updates, and news bites. If you haven’t “liked” us already, please do so now! The page is continuing to evolve as I dig up stuff from the past. I even have my own page where I’ve started posting personal photos of my time with Gearhead. Let’s connect!

I’ve also revived the blog and will be writing a “Record of the Day” series, talking about the “behind the scenes” stuff, why we put a certain record out, how we met the band etc. It should be fun so make sure you sign up for the blog too.

And finally, Twitter has been pretty steady since it was the easiest to get rolling. Any time the blog is updated, or the Facebook page, we’ll be posting it on twitter as well.

Itunes to Feature Gearhead in December!
Download Fans; get your mobile devices ready! For those of you who like to download music, Gearhead Records will be the featured label on Itunes December 22 2011 through Jan 3 2012. This means selected titles will be highlighted on Itune’s Indie/ Punk pages and will be available at a special discounted price for download! As the promotion gets closer, we’ll be posting more details on the Facebook page, so make sure you “like” us!

Black Friday-Cyber Monday 25% off sale in EBay
Since we closed our retail boutique Gearhead Records and Stuff, we’ve continued to sell lots of fun items from our EBay Store Front. Not only are there the usual Gearhead music and merch, but rare posters, records and collectibles as well! You can even make an offer for what you’d like to pay on many of the items! To kick off the holiday season, we’re putting everything in the EBay store on sale for 25% off from Black Friday Nov. 25 through Cyber Monday Nov. 28!

We will have our traditional world wide free shipping week through the Gearhead website Dec 8 through Dec 12 as well, so mark your calendars. But why not start shopping early for unique gifts for those music nuts on your shopping list? EBay Store sale ends Monday Nov. 28!

May this newsletter find you all enjoying the holiday of gratitude and thankfulness, whether you celebrate Thanksgiving or not. Thank you for your continued support and enthusiasm!
Michelle
Gearhead Records

Tuesday, November 22, 2011

Record of the Day

I've decided to write about each of the records I've released through Gearhead. I'm frequently asked what my favorite record is, and honestly, I can't really answer that. I wouldn't have put the record out if I didn't love it.

That being said, I can provide a little background as to why I chose a particular record or band to work with. I'm going to start writing short reviews about various records in the Gearhead catalog and why I like the record so much, plus I'll include any background stuff, like how the band came to the attention of Gearhead. This will be called "Record of the Day" and for each record I write about, that record will be on sale for a short time through both the website (http://www.gearheadrecords.com) and the ebay store (http://www.stores.ebay.com/gearhead-records).

The updates will be posted online through the blog, twitter, facebook etc. This will be fun! And if nothing else, at least it will be some insight into how Gearhead works!

Friday, November 11, 2011

Big Itunes Promotion coming in December!

Mark your calendar folks! The last week of December 2011 and the first week of January 2012, Gearhead Records and Itunes will team up for a special online promotion featuring the Gearhead catalog! You'll be able to download the catalog for special discounted pricing, including the compilations. As we get more details on what bands will be featured, we'll let you know!